MELLEKA MARKETING

Vegamour Campaign KPI Dashboard

Weekly ROAS, NCAC, and New Customers by Campaign | Apr 15 - Nov 8, 2026

Strategic Context: Balancing Three Competing KPIs

Vegamour has been juggling multiple performance goals simultaneously, which often pull campaigns in different directions. This dashboard visualizes how each campaign has performed across all three KPIs over time, helping decide our next strategic shift, cutting what is not working and doubling down on what is as we ramp into the November and holiday shopping season.

Goal 1: $500K monthly spend
Goal 2: 2-3x ROAS
Goal 3: NCAC below $180
Goal 4: Q4 Holiday Top-of-Funnel